Inspire people to choose water to lead healthier lives
Encouraging healthy hydration
Why it matters
The water intake recommendation for the average adult is about 1.5 liters each day , a level that many people do not reach. Water is necessary for a whole host of basic body functions. We want to ensure people get enough hydration each day as part of a healthy lifestyle. We know good hydration habits need to start early. That is why we have made it a priority to develop programs that encourage children to drink enough water daily.
What we are doing
In 2019, we launched several national campaigns designed to get children excited about drinking water. We also performed research to better understand global water drinking habits. Read more about it in our 2019 progress report.
Demonstrating our commitment
Choose water with WWE in North America
In 2019, for the second consecutive year, Nestlé Waters North America partnered with World Wrestling Entertainment Inc. (WWE) to launch the Nestlé Waters Challenge, a campaign to encourage families to drink more water and develop healthy habits. Creating videos that featured WWE Superstars, the campaign challenged WWE fans, through various social media platforms as well as on the WWE website, to enter a competition, showing how they made healthy choices. The challenge, which ran from May to July, garnered over 90 million impressions on social media and 42?000 sweepstake entries, a 24% increase over the previous year.
WWEis thrilled to announce this year’s joint campaign with Nestlé Waters North America, which encourages our fans to promote and share their healthy lifestyles. John Brody, WWE Executive Vice President, Global Sales & Partnerships
Healthy hydration with the National Parent Teacher Association (PTA) in the US
Only 50% of children?in the US between 6 and 19 years of age get enough water every day (American Journal of Public Health). In June 2019, Nestlé Waters North America (NWNA) and Nestlé Pure Life became the newest Proud National Sponsor for National PTA, the oldest and largest child advocacy association in the US. Through the partnership, NWNA provided grants of USD 1000 as well as recycling bins and thousands of bottles of water to 25 local PTAs across the country to encourage families to live healthier lives and drink more water.
Sugary drinks are the single largest source of calories for teenagers aged between 14 and 18 (Journal of the Academy of Nutrition and Dietetics). With a reach of 16.5 million students, PTA is perfectly situated to help us spread awareness of the importance of healthy hydration.
We are grateful for Nestlé Waters’ investment in PTA, and your commitment to our mission to make a difference for the health and well-being of children and families.Nathan R. Monell, CAE, Executive Director, National PTA
Wild About Water: making water a fun choice for children worldwide
Part of the reason the majority of children do not drink the daily recommended amount of water is because they find it boring to drink. To address the problem, in 2018, we developed our Wild About Water campaign. This initiative, which had been launched in 15 markets worldwide by the end of 2019, is aimed at children between the ages of 6 and 9 and uses specially designed bottles to get them excited about drinking more water. Each Wild About Water bottle has been specially designed to look like an animal and contains an exciting question about animal hydration. To find the answer, hidden inside the bottle, the child must drink all the water.
The results of this initiative are noticeable. Kids’ packs of the Wild About Water bottles are three times more popular in China than they were in 2017. To date, we have reached 35 million people worldwide through our digital campaign to promote healthy hydration habits.
TummyFish: using technology to encourage healthy hydration
We know it can be hard to get children excited about water. That’s why, as part of our Nestlé for Healthier Kids initiative, we created TummyFish, a mobile app that gets children engaged in drinking water. TummyFish is a virtual fish friend that teaches children the benefits of drinking water through a series of games and awards. Parents can receive notifications when their child needs water, while children can play with their TummyFish, discovering how their virtual friend is affected by sugary drinks in comparison to water.
The app, which was originally launched in the United Arab Emirates before being rolled out to other areas, has been well received, with over 235?000 downloads to date. It has received several digital media awards as well, including the Grand Prix for branded content and entertainment by Dubai Lynx and golden titles at the Effies MENA awards.