Offering tastier and healthier choices
Around the world, about 2 billion people lack essential micronutrients in their diet, leading to major health problems. At the same time, nearly one-third of the world’s population is overweight. We want to contribute to a healthier world by creating nutritious options that are both tasty and convenient. We do this by leveraging our R&D network, nutrition expertise and collaborations with governments and public health authorities.
Creating shared value...
By making it easier to eat and drink nutritious foods and beverages, we’re part of the effort to move us all toward a healthier world.
For our business
The market for healthier foods and beverages is growing. With nutrition, health and wellness (NHW) at the core of our strategy, we adapt our products and beverages to meet evolving consumer needs.
Why it matters
Consumers are increasingly making informed decisions about the foods and beverages they consume and their nutritional value. Taste, however, remains the main deciding factor when people choose what to eat. We aim to make a meaningful impact on people’s diets and offer healthier versions of existing products that still retain the taste consumers expect. Through our products, services and research we are developing a more personalized approach to nutrition. This means not only supporting changing consumer preferences, but also providing affordable nutrition for all.
We are increasing our focus on natural, plant-based foods and beverages. By removing artificial colors and adding micronutrients and whole grains, as well as reducing sugars, sodium and saturated fat in our existing products, we are improving the nutritional profile across our portfolio. Simplifying ingredient lists also makes it easier for consumers to understand the content of their food and make better-informed choices.
Our work on offering tastier and healthier choices contributes to SDGs 2, 3 and 17.